promote

[pruh-moht]

verb (used with object)

promoted, promoting 

1. to help or encourage to exist or flourish; further.

   to promote world peace.

   Synonyms: support, help, assist, advance, forward, back, abet
   Antonyms: obstruct, discourage

2. to advance in rank, dignity, position, etc. (demote ).

   Synonyms: exalt, raise, elevate
   Antonyms: abase, degrade, demote

3. Education.,  to put ahead to the next higher stage or grade of a course or series of classes.

4. to aid in organizing (business undertakings).

5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.

6. Informal.,  to obtain (something) by cunning or trickery; wangle.

promote

/ prəˈməʊt /

verb

1. to further or encourage the progress or existence of

2. to raise to a higher rank, status, degree, etc

3. to advance (a pupil or student) to a higher course, class, etc

4. to urge the adoption of; work for

   to promote reform

5. to encourage the sale of (a product) by advertising or securing financial support

6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

Other Word Forms

• promotable adjective
• promotability noun
• prepromote verb (used with object)
• self-promoting adjective
• unpromotable adjective
• unpromoted adjective
• promotional adjective
• promotion noun

Word History and Origins

Origin of promote¹

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; pro- ¹, motive

Word History and Origins

Origin of promote¹

C14: from Latin prōmovēre to push onwards, from _pro- ¹ + movēre to move

Example Sentences

McFaul pointed out the president’s destruction of “some of America’s most powerful soft power instruments for promoting democratic values.”

From Salon

The new Max app is being aggressively promoted by pop stars and bloggers, and since 1 September all devices sold in Russia must have Max pre-installed.

From BBC

Revord has addressed the topic in numerous interviews while promoting “Rules for Fake Girlfriends,” which she wrote in part while filming the final season of “Young Sheldon.”

From Los Angeles Times

For the individuals involved - with ambitions met or punctured - the overlooked, demoted or sacked almost always outnumber the elevated, smiling and promoted.

From BBC

For that reason Forbes said he takes character and makeup into account in both signing and promoting players.

From Los Angeles Times

Related Words

• advance 
• advertise 
• advocate 
• benefit 
• bolster 
• boost 
• build up 
• cooperate 
• develop 
• encourage 
• endorse 
• further 
• improve 
• popularize 
• publicize 
• push 
• push for www.thesaurus.com
• sell 
• soft sell 
• speed