ensure

[en-shoor, -shur]

verb (used with object)

ensured, ensuring 

1. to secure or guarantee.

   This letter will ensure you a hearing.

2. to make sure or certain.

   measures to ensure the success of an undertaking.

3. to make secure or safe, as from harm.

   Synonyms: safeguard, guard, protect

4. insure.

ensure

/ -ˈʃɔː, ɛnˈʃʊə /

verb

1. (may take a clause as object) to make certain or sure; guarantee

   this victory will ensure his happiness

2. to make safe or secure; protect

Other Word Forms

• ensurer noun
• unensured adjective

Word History and Origins

Origin of ensure¹

First recorded in 1350–1400; Middle English ensuren, from Anglo-French enseurer; en- ¹ ( def. ), sure ( def. )

Example Sentences

"Our team is assessing everything to ensure the space remains safe, secure, and welcoming for everyone," the spokesperson added.

From BBC

Amey says the move is needed to ensure the safety of both workers on the site, and the public in general.

From BBC

For many clubs, their academies are both a sporting foundation and a financial safeguard, ensuring competitiveness without overspending.

From BBC

Sinner, 24, and Alcaraz, 22 meeting in another Grand Slam final ensures they will sweep the four majors for the second successive season.

From BBC

Party insiders like to describe Reform's rapid expansion - while ensuring candidates are properly vetted - as being like assembling a jumbo jet while flying it.

From BBC

Related Words

• assure 
• establish 
• insure 
• protect 
• provide 
• safeguard 
• secure 

When To Use

What's the difference between ensure, insure, and assure?

Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance. Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure.It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root sēcūrus, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.Here’s a quick cheat sheet to remember the most common uses of each word:ensure = make sureinsure = cover with insuranceassure = reassureHere’s an example of ensure, insure, and assure used correctly in a sentence.Example: She assured me that the company has ensured that every employee has the opportunity to be insured.Want to learn more? Read the full breakdown of the difference between ensure, insure, and assure.